We create branded, video-first content that matters to multicultural consumers.

Cultural Intelligence Matters

Do What Matters is a multicultural-first intelligence and content marketing studio providing brands an affordable path to building authentic, profitable relationships with culturally conscious consumers.

Multicultural First Matters

We purpose built a Multicultural-First branded content studio to authentically engage multicultural consumers tired of culturally tone-deaf marketing. These culturally conscious consumers drive profitable growth through their heavy influence in the general market.

Transcultural IQ Matters

Culturally tone-deaf marketing can cause so-called missteps that miss this market. Our Transcultural Intelligence capabilities constantly surveil the intersection of the multicultural experience and mainstream culture so your brand team can distinguish between the landmines and the opportunities.

Video First Matters

Our branded content solutions lead with video first to establish authentic connections to multicultural consumers where they live – culturally relevant digital communities. We also deliver video-first intelligence solutions that curate the multicultural research and insights required to raise your brand’s Transcultural IQ.

Accountability Matters

We combine deep consumer immersion techniques, data mining, Google Analytics and CRM integrations to create sustained personal engagement that drives profitable growth.

Don’t let low transcultural intelligence make you miss the market.

Our transcultural intelligence experts invest the time it takes to get the intersections among cultures and understand deeply the communication pathways where these audiences feel they can connect with people and brands they can genuinely trust.

Our Core Services

Our core services work together to create authentic, sustained personal relationships with multicultural consumers and drive ROI.

MULTICULTURAL FIRST DNA

Our data-driven tool defines a predictive, custom multicultural target solution, ensuring authentic engagement and ROI.

TRANSCULTURAL IQ

We deliver curated Transcultural Intelligence on a video-first knowledge sharing platform designed to bring multicultural insights to life .

SOLUTION FOCUSED PLANNING

Our solution-focused strategic process gets to ideas faster and more efficiently that problem-focused approaches.

VIDEO FIRST ENGAGEMENT

Our video-first solutions acknowledge video as the optimal means of engaging today’s consumers.

ANALYTICS & CRM INTEGRATION

We use Google analytics and a variety of customer relationship management integrations to help brands build sustained personal relationships that that drive profitable growth.

Additional Services

We offer additional services to help you achieve repeatable success with multicultural consumers.

SOCIAL MEDIA MANAGEMENT

CONTENT CREATION

SOCIAL MEDIA ADVERTISING

BRANDING

PHOTOGRAPHY

WEBSITE DESIGN & DEVELOPMENT

SEARCH ENGINE OPTIMIZATION

E-COMMERCE

UX OPTIMIZATION

LOCAL SEO

CONTENT STRATEGY

BLOGGING

COPYWRITING

GRAPHIC DESIGN

Our Work

Our video-first system consists of curated video libraries of multicultural insights and branded content customized for your category, brand and intelligence needs.

Blog

Our blog fiercely challenges the assumptions feeding the culturally tone-deaf and demeaning customer experiences that plague mainstream marketing. At Do What Matters, we’re changing the game by changing the rules and challenging all marketers to Do What Matters.

Read our recent Blog articles:

From #Metoo to #Youtoo to #Whatnow
Multicultural First: A Strategy for Growth
Time to Raise Your Transcultural IQ

Who We Are

We are a coalition of companies banding together to create better customer experiences for black, brown and LGTBQ consumers.

An Artificial intelligence platform designed to gain deep understanding of multicultural communities and the content that will resonate with them before you create it.

An ethnographic and innovation company helping to transform businesses by instilling genuine empathy for multicultural consumers and their distinct experiences.

A content company creating stories designed to engage multicultural consumers in digital neighborhoods where there they live, work and play.

A insights and knowledge sharing platform to help businesses manage research and make it accessible to those responsible for driving results.

Contact

Do What Matters and reach out!

Lauren Tucker, Ph.D.

Founder & CEO

Transcultural marketing intelligence expert
30+ years in leading global strategic research, planning and execution
Innovator in data-driven insights development and advanced analytics
Speaker and scholar in diversity, cultural and communication studies
25+ years in advertising and consumer research, including Leo Burnett, Burrell and The Martin Agency

email: info@letsdowhatmatters.com