Our Mission
We help advertising, communication and entertainment companies create a more inclusive culture positioned to drive growth through increasingly innovative, relevant creative work.
What is Inclusion Management?
Inclusion management fosters greater collaboration, creativity, and innovation by getting the right people doing the right work and continuously elevating their relevant differences in life experiences, capabilities and viewpoints to reflect as much of the market as possible.
As seen in:
What our clients say:
When we began working with Dr. Lauren Tucker and the Do What Matters team, we were involved in one of the most challenging periods in the 45-year history of our agency. With their guidance and expertise, we have started a journey of transformational change. They have continued to challenge us and have pushed us to have some uncomfortable and difficult conversations.
With Lauren’s help, we were not only able to develop a substantive approach to our DEI initiatives, we were able to align them beautifully with our corporate values, which have a great deal of meaning to our people. For a 50-year-old company, it’s important to stretch and grow while at the same time honor the principles that define who you are. That’s exactly what Lauren has helped us accomplish.
From the moment I joined Periscope and in the early days, Lauren was there as an amazing partner to help us shape our inclusion vision, build solutions for being and doing better, and think more strategically about how we can address systemic racism in the workplace. Her spirit of “progress over perfection” is a beacon for any leader who is serious about driving real change.
Lauren is a long-time professional colleague and personal friend. She graciously offered her assistance when we needed critical support, and we found her insights and expertise to be essential as we planned our path forward. Lauren’s wealth of agency experience and her vast network gave us access to the best minds in the business, which we value as we continue our journey to advance diversity, equity and inclusion in our industry.
When we met Dr. Tucker and the team at Do What Matters, we were neck-deep in the aftermath of racist comments made by our founder. With all the activity we were doing to rebuild ourselves, the Do What Matters team quickly helped us focus on transformational change vs. changes that were merely transactional. Her straightforward, no-nonsense approach ensured that we faced our problem areas head-on.
Lauren’s expertise does not begin and end with developing corporate DEI initiatives. She is a skilled strategic communications partner, from internal communication to media relations and more. She also helped our team identify and engage with external partners who share our vision for creating a better way for the next generation.
Lauren continues to be instrumental part of our team as we revamp our internal infrastructure at Periscope. Her diversity, equity and inclusion expertise – paired with her extensive agency experience – helped us move forward on our journey to become a more inclusive workplace for our employees as we provide premier marketing services to our clients.
Lauren and her team at Do What Matters helped us take the vital step of assessing our current state as a company in the areas of diversity, equity and inclusion. You can’t know where to go if you don’t know where you are. Her process of conducting surveys and focus groups, and facilitating meaningful discussions gave us the intelligence we needed to create long-term inclusion solutions.
