It's Time to Do What Matters
Do What Matters is a strategic management consultancy designed to help marketing services agencies turn diversity into actions that drive growth. For decades, advertising agencies, media companies and public relations firms promised, their employees, their clients and an increasingly multicultural consumer market, they would increase the percentages of people of color, women and LGBTQ at every level of their organizations. Unfortunately, the stats haven't changed much.
Voices of Diversity
Our blog fiercely challenges the assumptions feeding the culturally tone-deaf and demeaning customer experiences that plague mainstream marketing. At Do What Matters, we’re changing the game by changing the rules and challenging all marketers to Do What Matters.
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Do What Matters and reach out!
Lauren Tucker, Ph.D.
Founder & CEO
- Transcultural marketing expert
- 30+ years of advertising and marketing services experience
- Innovator in solution building strategy and strengths-based insights development
- Speaker and scholar in diversity, cultural and communication studies
- Marketing agency experience includes Leo Burnett, Burrell, The Martin Agency, and Merge