Cultural Intelligence Matters
Do What Matters is a multicultural-first intelligence and content marketing studio providing brands an affordable path to building authentic, profitable relationships with culturally conscious consumers.
Our Core Services
Our core services work together to create authentic, sustained personal relationships with multicultural consumers and drive ROI.
We offer additional services to help you achieve repeatable success with multicultural consumers.
Our video-first system consists of curated video libraries of multicultural insights and branded content customized for your category, brand and intelligence needs.
Our blog fiercely challenges the assumptions feeding the culturally tone-deaf and demeaning customer experiences that plague mainstream marketing. At Do What Matters, we’re changing the game by changing the rules and challenging all marketers to Do What Matters.
Read our recent Blog articles:
Who We Are
We are a coalition of companies banding together to create better customer experiences for black, brown and LGTBQ consumers.
An Artificial intelligence platform designed to gain deep understanding of multicultural communities and the content that will resonate with them before you create it.
An ethnographic and innovation company helping to transform businesses by instilling genuine empathy for multicultural consumers and their distinct experiences.
A content company creating stories designed to engage multicultural consumers in digital neighborhoods where there they live, work and play.
A insights and knowledge sharing platform to help businesses manage research and make it accessible to those responsible for driving results.
Do What Matters and reach out!
Lauren Tucker, Ph.D.
Founder & CEO
- Transcultural marketing intelligence expert
- 30+ years in leading global strategic research, planning and execution
- Innovator in data-driven insights development and advanced analytics
- Speaker and scholar in diversity, cultural and communication studies
- 25+ years in advertising and consumer research, including Leo Burnett, Burrell and The Martin Agency